The Good-Wil Initiative is a social enterprise whose main aim is to create partnerships between commercial and not-for-profit entities for mutual success. Primarily, the Good-Wil Initiative produces events (largely involving the music of Wil Darcangelo) that raise money for an annual list of regionally-based nonprofit organizations. Also we partner with local businesses in an effort to improve their community visibility. There are many projects in the Good-Wil Initiative from monthly community music brunches, to holiday concerts, to carnivals, festivals, and social enterprise businesses that will provide jobs while raising funds for our selected nonprofits. The nonprofits chosen for the 2009-2010 season are: Habitat for Humanity of North Central Massachusetts, the Montachusett Opportunity Council, The Ryan C. Joubert Memorial Skatepark, The ROSE Project, and Warmer Winters.